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With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to d..more
Published by Turtleback Books (first published January 1st 1978)
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Rating details

Sep 27, 2012Balachandar Kaliappan rated it it was amazing · review of another edition
Consumer behavior need to be taught to Marketing Graduates since once a person is able to identify the consumer mind and he will be able to generate good results in terms of revenue. This book paves wave to understand psychology and how to apply that in marketing the service/ product produced in your company. While comparing with other books this book, this book delivers the subject effectively.
Nov 09, 2015Scarlet Risque rated it it was amazing · review of another edition
This is a marketer secret weapon. You must hide this book and memorise its position and how to execute it with precision. Never ever let your enemy see this. Now that I had revealed my weapon, take this and use it to your advantage. All the best.
Mar 13, 2008Mufidah rated it really liked it · review of another edition
we can learn more deep about consumer
how the book explained what driven consumer is easy to understand with nice and creative pic in it
i mean u can see consumer as an individual or as a group more deep (it posses many psychology knowledge too)
Mar 02, 2013Carlos Mijares poyer added it · review of another edition
Mar 04, 2015Arqam rated it liked it · review of another edition

Comportamiento Del Consumidor Schiffman Pdf

May 03, 2018Sabrina rated it really liked it · review of another edition
Jun 10, 2015Amin added it · review of another edition
Nov 06, 2013Divya Gonnabathula rated it liked it · review of another edition
Good examples, and good explanation of concepts! Was one of my favorite books in my b-school days!
Sep 11, 2012Axl Hext rated it really liked it · review of another edition
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Sep 19, 2016Delhi Irc added it · review of another edition
Location: PTI IRC
Accession No: DL028481
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